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About us

concept

Limited brand produced in Japan

Continuing to preserve Japan's proud traditions and techniques! With this in mind, we produce items jointly with domestic companies.



How the brand was launched

In fashion, there are many items that are quickly consumed due to trends, and I think that sometimes we choose items based on the fact that we don't have to spend a lot of money on them.

You can use something you like for a long time and forget that you are using it.

I want to create items that make life more convenient in the world.

What we focused on was tradition and technology. We want people to know the goodness of tradition and technology by combining traditional manufacturing methods and craftsmanship.

I decided to establish a brand with the idea that by doing so, I could satisfy the unfulfilling needs.



Thoughts on the brand

By focusing on the "user" and combining tradition and craftsmanship, we aim to create something that is uniquely you and makes your individuality shine.



Brand characteristics

・Simple appearance

・Good functionality

・Careful manufacturing that can be used for a long time

We combine the selection of materials and craftsmanship to create products that are beautiful and easy to use, so that they can be used for many years.



⚫︎We are a D2C brand. Since we don't go through intermediaries, we can keep prices low and respond quickly.